PRICE GREEN PTY LTD
WhatsApp Business Privacy Policy
Effective Date: 25 March 2026
This Privacy Policy explains how Price Green (PTY) Ltd (“Price Green”, “we”, “us”, or “our”) collects, uses, stores, and protects your personal information when you communicate with us via our WhatsApp Business account. By initiating or continuing a conversation with us on WhatsApp, you acknowledge and agree to the practices described in this policy.
1. Company Information
Business Name: Price Green (PTY) Ltd
Registration Number: K2020234852
Registered Address: 4 Lakeview Mews, Craig road, Lakeside, Cape Town South Africa
WhatsApp Business Number: +27600703011
Email: hello@pricegreen.co.za
Website: https://pricegreen.co.za
2. Information We Collect
When you contact us via WhatsApp Business, we may collect the following categories of personal information:
2.1 Information You Provide Directly
- Your name and WhatsApp display name
- Your WhatsApp phone number
- Messages, images, documents, and any other content you send us
- Order details, enquiries, complaints, or feedback you share
- Billing and delivery address information (if provided)
- Payment-related details where relevant to a transaction
2.2 Automatically Collected Information
- Message timestamps and read receipts (where enabled)
- WhatsApp profile information made visible by your privacy settings
- Technical metadata associated with your WhatsApp account
3. How We Use Your Information
We use the personal information we collect for the following lawful purposes:
- To respond to your enquiries, questions, and support requests
- To process and fulfil orders, quotes, and transactions
- To provide customer service and after-sales support
- To send order confirmations, delivery updates, and important account notices
- To send promotional messages, offers, or newsletters (only with your prior consent)
- To comply with our legal and regulatory obligations under South African law
- To detect, investigate, and prevent fraudulent or unlawful activity
- To improve our products, services, and communication practices
4. Legal Basis for Processing (POPIA)
Price Green processes your personal information in accordance with the Protection of Personal Information Act, 4 of 2013 (POPIA). Our lawful grounds for processing include:
- Consent — where you have opted in to receive marketing or promotional communications
- Contractual necessity — to fulfil an order or service agreement with you
- Legal obligation — where processing is required to comply with applicable law
- Legitimate interest — to manage our business operations, prevent fraud, and improve our services
5. WhatsApp Platform & Meta
Our WhatsApp Business account is operated through Meta Platforms, Inc. WhatsApp has its own Privacy Policy and Terms of Service that govern the WhatsApp platform itself. We recommend reviewing Meta’s Privacy Policy at https://www.whatsapp.com/legal/privacy-policy to understand how Meta processes data as part of the WhatsApp service.
Price Green is the responsible party (as defined under POPIA) for the personal information you share directly with us through WhatsApp conversations. We are not responsible for Meta’s data processing practices.
6. Sharing of Your Information
We do not sell, rent, or trade your personal information to third parties. We may share your information in the following limited circumstances:
- With service providers and third-party processors who assist us in operating our business (e.g., logistics providers, payment processors, IT service providers), under strict confidentiality obligations
- With regulatory authorities, law enforcement agencies, or courts where required by law or legal process
- In the event of a merger, acquisition, or sale of assets, subject to appropriate confidentiality protections
- With your explicit consent, in any other circumstance not described above
7. Marketing Communications
We will only send you promotional or marketing messages via WhatsApp with your prior, express consent. You may withdraw your consent at any time by:
- Replying “STOP” or “OPT OUT” to any of our WhatsApp messages
- Contacting us directly at [Insert Contact Email]
Once you opt out, we will cease sending marketing messages promptly. Please note that opting out of marketing does not affect our ability to send you transactional communications related to your orders or account.
8. Data Retention
We retain your personal information only for as long as is necessary to fulfil the purposes outlined in this policy, unless a longer retention period is required by law. Our general retention periods are as follows:
- Customer order and transaction records: 5 years from the date of the last transaction (as required by the Companies Act and applicable tax legislation)
- General enquiry and support communications: 2 years from the date of last contact
- Marketing consent records: For the duration of your consent, plus 1 year thereafter
WhatsApp message history may also be retained within the WhatsApp application itself, subject to Meta’s own retention policies.
9. Data Security
We take reasonable technical and organisational measures to protect your personal information from unauthorised access, loss, misuse, or disclosure. These measures include:
- End-to-end encryption provided by WhatsApp for messages in transit
- Restricted access to customer data on a need-to-know basis
- Secure storage of any information extracted from WhatsApp conversations
- Regular staff training on data protection obligations
Despite these measures, no method of electronic transmission or storage is completely secure. We cannot guarantee absolute security of your information.
10. Your Rights Under POPIA
As a data subject under POPIA, you have the following rights in respect of your personal information:
- Right to access — to request a copy of the personal information we hold about you
- Right to correction — to request that we correct inaccurate or incomplete information
- Right to deletion — to request erasure of your personal information, subject to legal retention requirements
- Right to object — to object to processing based on legitimate interests or for direct marketing purposes
- Right to withdraw consent — at any time, where processing is based on consent
- Right to lodge a complaint — with the Information Regulator of South Africa
To exercise any of these rights, please contact our Information Officer at the details provided in Section 12 below.
11. Minors
Our WhatsApp Business services are not directed at children under the age of 18. We do not knowingly collect personal information from minors. If you believe we have inadvertently collected information from a child, please contact us immediately so that we can take appropriate steps to delete such information.
12. Contact & Information Officer
If you have any questions, concerns, or requests regarding this Privacy Policy or our data processing practices, please contact our designated Information Officer:
Information Officer: [Insert Name]
Email: [Insert Email Address]
Phone: [Insert Phone Number]
Postal Address: [Insert Full Address], South Africa
You also have the right to lodge a complaint with the Information Regulator of South Africa:
Website: www.justice.gov.za/inforeg
Email: inforeg@justice.gov.za
13. Updates to This Policy
This Privacy Policy was last updated on 25 March 2026. We reserve the right to amend this policy from time to time to reflect changes in our practices or applicable law. Any material changes will be communicated to you via WhatsApp or our website. Your continued engagement with our WhatsApp Business account following such notice constitutes your acceptance of the updated policy.